We are excited to announce that Evolve Systems acquired Snap Agency effective July 1st, 2024, merging our efforts, teams, and clients under one brand name. Stay tuned for more details!

Online Advertising & PPC

A PPC Strategy for Better Results From Your Ad Budget

Pay-per-click (PPC) advertising is one of the most effective ways to quickly increase website traffic and generate conversions. If you know who your audience is and what digital platform they are on, it’s the perfect short-term solution for making a big impact on your business goals.

The setback that many businesses face is understanding how to get the most from your ads and your advertising budget. While online advertising is an incredible tool, it can also get spendy. If you’ve tried to run your own ad only to see your costs accumulate but your conversions stall, you need to reevaluate your PPC strategy.

Ads require a lot of different expertise. Following your digital marketing plan, our experts work together to execute each piece. Our Ad Strategists will plan the details of your online advertising campaign and manage it from start to finish. Our Copywriters will work with you on how best to convey your message. Our Designers will create or select imagery that will make your audience stop and view your ad. Our Developers will make sure your site’s tracking and measurement are set up for transparent performance. The best PPC strategy is the result of goal-oriented and strategic collaboration.

For PPC ads, there is a direct correlation between money spent and leads generated (or whatever your goal may be). We help you spend your money wisely. And with changing data privacy regulations, it’s important to know how to evolve your PPC strategy to compensate for the privacy updates.

When Should My Business Use PPC Advertising?

This question ultimately comes down to what your business goals are. We base our PPC strategies on your marketing plan and how the ads will contribute to your goals. For businesses, this could be service promotion, brand awareness, tour sign-ups, event registrations, etc. Depending on your goals as well as your business, industry, and target audience, we will determine how to create the best PPC strategy.

To get started, here are a few businesses and industries examples that we recommend using PPC advertising for:

Local or small businesses
High customer lifetime values
Distinct or customizable products or services
Events or season-based products or services
High margin-based companies and industries

Track, Measure, and Optimize Your PPC Campaigns

With online advertising, you can’t set it and forget it. That’ll only lead to pricey credit card charges and poor results. For your PPC strategy to be successful, you need to consistently look for ways to optimize your PPC campaign.

Our team conducts regular ad check-ins to find ways to improve performance. We understand what metrics to track based on your specific ad goals and importantly what changes to make based on the analyzed metrics. Each month we will send you a report summarizing collected data and insights.

If something isn’t working, we’re able to see that right away and fix it. And we keep making adjustments and optimizing your PPC campaign until it meets your goals. You are spending money on your ads every month and our ad agency makes sure you are seeing results.

What Online Advertising Platforms Do We Work With

One of the first steps of creating your PPC strategy is deciding what ad platform and type to use. We have experience working with a wide variety of online advertising and how to optimize each to meet your goals.

Some of the online advertising platforms and types we work with include:

Google
Facebook
LinkedIn
Other social media platforms
Amazon
Retargeting ads

We are certified in Google Ads. Our team is verified to manage a wide variety of Google ad campaigns within a range of budgets. Our certification provides our clients with billing flexibility to accommodate your preferences.

Get More Results From Your Ad Budget

Optimize Your Ads

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Henry Cox Operations Representative, Fello Logistics “

"Working with the team at Evolve has been such a pleasure. Their communication, tools, and reporting are above and beyond. Also, their customer service and responsiveness are top-notch. Oh yeah, and the results speak for themselves. Excellence all around - and a bonus, they are local and in our backyard. Thank you Evolve Team!! I appreciate partnering with you and our Orchards community as well as the other Ebenezer communities we support together."

Kirk Goetz Corporate Marketing Consultant “

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Julie Keyes CEO, KeyeStrategies “

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Shaun Riffe Director of Development “

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Eric Tiffany Agent, Tiffany Insurance Agency “

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Jeff Anderson Owner, Exteriors Unlimited “

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Erika Dragich Board Member, Minnesota Mortgage Association // Owner, Mega Star Financial “

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Anita H Sales & Marketing, Seven Corners Print and Promo “

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Brooke Lee CEO, Anchor Paper “

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Kevin Lynch Co-owner, Williams and Hall Outfitters “

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Kate Mudge Executive Director, Hamline-Midway Coalition “

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Joe Johnson Founder, Trust Vets “

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Ali Alstrin Executive Director, MNme “

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Jerry and Jana Kyser Honor Flight Twin Cities, Minnesota Vietnam Veterans Charity “

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Angela Bulson Talent Development, Warner's Stallion “

“Such an awesome team here at Evolve. They start with your brand, walk you through a branding strategy, marketing strategy and truly set you up for success. They don’t leave you high and dry after setting up the strategy and their follow up is great. I love the company and their staff!!!”

Whitney Emanual Owner, Founder, Whitney Wealth Group “

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Julie Keyes Owner, Founder KeyeStrategies “

“Evolve is our ongoing strategic partner for SCN Inc.’s digital presence and website. We rely on the Evolve team to respond quickly to our business needs while providing valuable and thoughtful leadership. We’ve worked with their team for many years now, and the responsive communication and wide range of capabilities allow them to respond to our different projects to reflect our manufacturing goals.”

Scott Adams Vice President, SCN Printing Inc. “

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Paul Ebnet President & CEO, Straub Design “

“Working with Evolve Systems has been a great experience! They have made sure they understand who we are, details in what we provide (which can be quite complex), and what our goals are. They provide us great strategies, recommendations, and support to then reach our goals, adjusting each month depending on what’s working and what’s not. We have worked with a few different digital advertising and website developers, but Evolve Systems has been the most comprehensive and organized of them all. I would recommend any company, big or small, to put their trust and business in their hands”

Rachelle Strasburg Corporate Marketing Consultant, Ebenezer Senior Living “

“From start to finish, Evolve Systems is a professional team that seamlessly guided us through the process of building our new website, giving us valuable information about how to increase our presence in the World Wide Web.”

Lisa Wallraff Office Manager/Controller, Gunderson Construction “

“From merchant process to inventory management, Evolve's technical background helped to improve the function of our online store, improving our ability to serve and sell directly to our customers. On top of that, the Evolve team was incredibly easy and enjoyable to work with. Thanks Evolve!”

Anne Hed CEO, HED Cycles “

"Thank you so much! This [website] is completely changing the way we do our business!"

Sharleen Grahn “

“We interviewed with two other website companies and felt most comfortable with your team, after going through your process, we think you nailed it.”

Katie W. Office Manager, Gary Anderson Landscaping “

“Evolve keeps things simple. They bring a personalized approach to our website and marketing strategies so that the agreed-upon plan aligns with our current business needs and opportunities. With Evolve, we have a partner at every pivot and need. They have the people and experience to get things done.”

Marissa Bauer Owner and President, SafetyFIrst Playground Maintenance “

“At YESS!, we believe effective communication and leadership delivers success. They’ve helped us with our online store while delivering results on short timelines. They have a responsive and positive approach, and we’ve enjoyed working with everyone on their team.”

Sue Hawkes CEO, YESS! “

“I reached out to the team at Evolve Systems and we discussed a solution that would ensure the [website] core of our system was managed, as well as the front end of our site. As a result, our website is now faster, more secure, and stable. The Evolve tech team is extremely responsive, and I receive a monthly report detailing the work that was performed. If your company relies on your website as its #1 marketing tool, I recommend investing in the WMP to ensure you’re protecting your most valuable marketing asset.”