Visual Clarity and Competitive Edge

Balancing Content Depth and Accessibility: Ensuring the website provides both in-depth information for users who want to thoroughly understand the product (“the ‘why'”) and quick answers for those seeking immediate information.

Standing Out in a Competitive Market: Identity protection is a crowded market, so distinguishing the financial product from competitors while effectively communicating its unique value propositions.

Understanding the Target Audience: Identifying and addressing the specific needs and concerns of older Gen X and younger Baby Boomer demographics, who are likely to be more concerned about identity protection due to their financial stakes.

Effective Visual Design: Creating a visually compelling website that represents vulnerability and appeals to the target audience, while also facilitating trust and credibility.

Collaborative Development: Working closely with the AmTrust marketing team to iterate on designs and ensure the website meets the goals of effectively selling the product.

Web designers who get it—that’s what AmTrust needed. AmTrust needed web designers who take every detail into consideration and make all decisions on the design intentionally in order to elicit the exact response we want from the website visitors.For this project, eliciting responses meant building the audience’s objections into the pitch. Through our consultative approach, we coached the team at AmTrust to provide us with answers to the top seven questions someone who would buy this product might ask before purchase. Instead of tucking these away and calling it something like “FAQ” that might not ever get read, we put it front and center, helped them trim the answers down to a palatable length, and framed them in an editorial style so they drew a visitor’s attention.

Web designers who get it—that’s what AmTrust needed. AmTrust needed web designers who take every detail into consideration and make all decisions on the design intentionally in order to elicit the exact response we want from the website visitors.For this project, eliciting responses meant building the audience’s objections into the pitch. Through our consultative approach, we coached the team at AmTrust to provide us with answers to the top seven questions someone who would buy this product might ask before purchase. Instead of tucking these away and calling it something like “FAQ” that might not ever get read, we put it front and center, helped them trim the answers down to a palatable length, and framed them in an editorial style so they drew a visitor’s attention.

Equal attention was paid to the mobile-responsive elements of this financial product’s web design project. No one wants to visit a site on their phone and see that it was paid little to no attention, or find they have to do the pinch and zoom. Mobile traffic is becoming impossible to ignore, and for many companies the opportunity to improve in this area is huge. Whether you’re looking for a team who has experience in financial product web design, a better mobile-responsive web presence, or just know your website could be more professional, we can help.