Pivot Health’s Social Media Revolution

After meeting with Snap’s Social Media Team, Pivot Health identified its key objective: to drive brand awareness growth by increasing following counts on its social media platforms.

Motivated by this goal, Snap’s team initiated research to determine which social media channels Pivot’s primary target audience (millennials seeking short-term coverage) frequented. Our team identified Facebook as the predominant platform used by individuals. With a clear objective and target market in mind, Snap’s social experts set to work on developing a cost-effective social media strategy to deliver results.

Snap utilized Facebook ads to spread brand awareness across Pivot’s targeted demographics, leveraging creative copy and compelling imagery to attract channel users and drive engagement. After only six months of circulation, these ads increased Pivot’s Facebook follower count from 14 to 16,202, dramatically strengthening their online presence and brand awareness.

With the support of its growing social channels, Pivot Health is connecting with new customers across the nation—delivering affordable, hassle-free coverage for every stage of life.