Maximizing Digital Impact

Despite their success, the company faced challenges with their outdated website, which hindered their ability to effectively manage content and attract new customers. Snap’s engagement with Copycats Media began with a deep dive into their project goals. The primary objectives were to develop a user-friendly, visually appealing website that could be easily edited and updated by the internal team. Enhancing the site’s design for both desktop and mobile platforms was crucial to reduce bounce rates and increase sales opportunities. Additionally, a key focus was to streamline the PPC campaigns to better track and attribute results, refine keyword strategies, and improve the clarity of call-to-action elements on the site.

To address these challenges, Snap implemented a comprehensive digital marketing strategy. The new website design was made more intuitive, featuring a clearer layout and improved functionality for the “Get a Quote” tool. The site’s integration between desktop and mobile views was optimized to provide a seamless user experience. Enhanced attribution for PPC campaigns allowed Copycats to better understand their marketing channels’ effectiveness. These changes were designed to attract more qualified leads and improve overall customer engagement, positioning Copycats Media for continued success in the media duplication industry.

We started with a tour of the client’s duplication and replication plant to gain an in-depth understanding of what made Copycats special. This step provided our Design Team with powerful insights into the brand and its clients. We also worked with Copycats to create detailed user personas for their ideal customers, using these as a foundation for our redesign. With this information in tow, we set to work on creating a human-centered design that leveraged brilliant illustrations to modernize the site’s look, feel and user interface, maximizing its conversion impact. In collaboration with the Copycats team, we created a search engine-friendly site that utilized leading-edge SEO and PPC strategies to draw in new business for the client.

We built the site on WordPress for easy editing, allowing the Copycats team to effortlessly alter and expand its content—and performed technical SEO to maximize its visibility on search engines. Following development, we performed extensive quality assurance to cleanse the new build of any errors and bugs that would negatively impact its performance or UX. We also implemented a detailed PPC attribution model to aid Copycats in refining their pay-per-click strategies. Thanks to Snap’s digital marketing initiatives, Copycats benefited from a 31% increase in page views and a 34% decrease in bounce rate. The client also saw a 23% increase in new users, providing them with a wealth of exciting business opportunities.

Snap began by gaining a deep understanding of Copycats Media’s operations through a tour of their duplication and replication plant, which informed a human-centered redesign of their website. By creating detailed user personas and leveraging insights from the tour, Snap’s Design Team developed a modern, visually compelling site with enhanced user interface and user experience. The new design incorporated advanced SEO and PPC strategies to attract and convert new business.

After implementing the redesign, Snap’s developers built the site on WordPress, ensuring easy content management and performing technical SEO to boost search visibility. The project included extensive quality assurance to eliminate errors and a detailed PPC attribution model for refining advertising strategies. The result was a 31% increase in page views, a 34% decrease in bounce rate, and a 23% rise in new users. Snap continues to support Copycats Media with marketing, sales, and B2B strategies.