Connecting with Pet Parents

Canna Companion reached out to Snap for help with driving relevant traffic to their website, as well as converting those users into dedicated customers. Shortly after our introduction, we met with Canna’s key stakeholders to lock down specific objectives for the project. The client’s main goal was to drive business growth and brand recognition through its online platforms. Canna also wanted their brand to act as an educational resource that would inform people looking for information and insights into cannabis products for pets. Last but not least, Canna needed assistance with establishing key performance indicators (KPIs) to assess the impact of its marketing efforts.

With clear objectives in mind, Snap worked closely with Canna’s internal marketing team to create a digital growth strategy to meet and exceed these goals. Together, we determined that a careful combination of SEO and social media services would be the best way to connect with the client’s ideal customers and compel them to convert. While our Social Media Team and content writers met with Canna to develop a mastery of their brand voice, our SEO Team performed detailed research to evaluate their competitors and identify keyword opportunities that would give the client an edge in search results. After completing these preparations, we set to work on implementing a collaborative plan that would position Canna Companion for online success.

Snap’s SEO Team collaborated with Canna Companion to enhance their website’s content using targeted keywords. Our team created compelling, on-brand copy that educated visitors about cannabis products for pets and the benefits of Canna Companion supplements. We also added a blog to the website, providing more opportunities for valuable content and keyword optimization, which played a crucial role in attracting new users and driving product purchases.

In parallel, Snap’s Social Media Team employed both organic and paid strategies to boost brand awareness. We regularly posted on social platforms, ran traffic ads, and used conversion ads to drive sales. These efforts resulted in a 108% increase in organic revenue year-over-year (YoY), a 48% rise in organic conversions YoY, and a $23 return on ad spend. Canna Companion’s enhanced digital presence successfully connected more pet parents with the resources they need for their pets.
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108% Increase in Organic Revenue Year-over-Year: Canna Companion saw more than double their previous organic revenue after implementing the digital growth strategy.

48% Increase in Organic Conversions Year-over-Year: The conversion rate from organic traffic improved significantly, demonstrating enhanced user engagement and effectiveness of the new content and SEO efforts.

$23 Return on Ad Spend: The return on investment for paid advertising was substantial, indicating successful ad campaigns and efficient use of marketing budgets.

Increased Brand Awareness and Traffic: Through a combination of SEO, social media content, and traffic ads, Canna Companion successfully built brand recognition and drove more traffic to their website.

Successful Implementation of Educational and Promotional Content: The creation and integration of a blog and on-brand copy helped educate visitors and drive sales.