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North States Industries

Boosting Brand Awareness and Traffic

North States' Social Media Overhaul

North States Industries creates and distributes creative safety gates for children and house pets—providing secure play spaces that protect and entertain. This employee-owned company leads the juvenile and pet gate industry with innovative products that prioritize safety and durability. And while business was booming, the brand’s social presence was sorely lacking. North States came to Snap with aspirations to bolster its social channels and direct prospective customers to its website.

Brand awareness

Social

Opportunity

After meeting with Snap’s Social Media Team, North States identified three key objectives:

  • Drive brand awareness growth by increasing following counts on social media platforms
  • Drive traffic to site to establish sales relationships with local retailers
  • Create and track key performance indicators (KPIs)

Inspired by these goals, Snap’s team set out to create fresh social tactics to meet and exceed them. Our objective was to create and optimize a handful of social media platforms to foster brand awareness and followers, all while driving traffic back to the North States site.

Solution

Empowered with sound strategy and adorable content, Snap’s Social Media Team worked its magic, building three engaging social platforms to spread the word about North States and engage followers. Thanks to Snap’s cohesive multi-platform social media strategy, North States saw significant increases in both organic and paid growth within a 12-month timeframe.

Result

  • 1,104% increase in traffic to website
  • 1,098% increase in impressions
  • 521% increase in brand name mentions

Animal companions and babies rejoice! With the support of its strengthened social channels, North States is connecting with more guardians and parents than ever before—creating safe and fun play spaces for juveniles and four-legged family members alike.

Learn About Our Proven 5-Step Process

Our five-step process is a flexible map for how we develop the proposal of work behind your custom-built program. It’s the backbone of why our programs are so successful, and our clients receive tangible results. Our goal is to transform your business visions into actionable items by following our process.

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Industry

Manufacturing