You’ve Launched Your Website – Now What?
10 Essential Steps to Maximize Your Online Presence
Congratulations on launching your website! Launching a website is a big deal, so take a minute to celebrate. Now that your website is live, it’s a great way to showcase your business, but it’s not something you can launch and forget about. We know that it can be overwhelming to think about the next steps when you run a business, so we’ve compiled this blog to ensure you get the most out of your website. First, check your website’s technical aspects before launching it. If you’re working with a designer or contractor, they may have already done so, but it’s your job to make sure to:
- Double-check everything: Ensure that all forms, links, and plugins work flawlessly. A broken element can frustrate visitors and prevent them from returning.
- Test your new site on all devices: Ensure your site displays and functions correctly on desktops, mobiles, and tablets.
Once you’ve double-checked the website and tested it on all devices, you can move on to the following steps:
1. Optimize for Search Engines
Search engine optimization (SEO) is the creative science of getting certain pages or websites to rank higher in search engines like Google or Bing. When someone is looking for a service or product, they start by searching for it and viewing the top-ranked pages; very rarely do they go to the second results page. SEO combines your audience needs with algorithms to make your website rank higher and get those clicks, so it’s essential to make sure your site is optimized and it’s something we’d be honored to help you do.
2. Promote Your Website
Now that your site has the proper SEO, it’s time to get the word out! You can spread the word about your new website through your existing marketing channels, such as social media, email newsletters, and offline advertising. Encourage your followers, customers, and contacts to visit your site and explore its content.
3. Monitor Website Performance
Even if you’re working with a company like Evolve to monitor your website, it’s still a good idea for the business owner to know how it performs. Website analytics tools like Google Analytics are used to track metrics like website traffic, user behavior, and conversion rates. Analyze this data regularly with your website team to identify areas for improvement and optimize your website’s performance.
4. Engage with Your Audience
Encourage interaction and engagement on your website by adding features such as comment sections, contact forms, regular blog posts, and social media integration. Respond promptly to enquiries and feedback from visitors to build trust and foster relationships.
5. Create Quality Content
Regularly update your website with fresh, valuable content to attract and engage visitors. Consider starting a blog, publishing case studies or success stories, or showcasing new products and services to keep your audience engaged.
6. Keep Your Website Secure
You can protect your website from security threats by implementing SSL encryption and maintaining regular software or plugin updates. Be sure to take the time to monitor your website regularly for suspicious activity and take action to address any security issues.
7. Optimize Your Site for Mobile Devices
Ensure that your website is mobile-friendly and responsive. Making sure your website adapts seamlessly to different screen sizes and devices has never been so important with so many people accessing the internet from mobile devices.
8. Collect and Analyze Feedback
Gathering feedback from visitors through surveys, polls, or feedback forms can help you understand your customer’s needs while addressing their pain points. You can then use their feedback to make data-driven decisions and continuously improve your website over time.
9. Keep Your Site Updated
Regularly review and update your website to reflect changes in your business, industry trends, and customer preferences. Keep your website content fresh and relevant to maintain visitor interest and encourage repeat visits.
10. Continue to Grow and Evolve
Keep innovating and evolving your website to stay ahead of the competition and meet your audience’s changing needs.
Once your website has launched, staying on top of this can seem like a full-time job, so it’s important to know that help is out there. Our Technical Webmaster Service plan ensures that everything is covered under the hood of your website. Our team of developers support and provide monthly recommendations to improve your performance to ensure you get the most out of your website investment. For more information, or to connect with our team, reach out today!
