The Steps Behind Your Business-Specific Program
Our five-step process follows a specific method for understanding your business, providing thoughtful leadership, and executing purposeful actions. We rely on our team’s diverse experience and knowledge to collaboratively develop your strategic marketing process that will heighten and maintain your digital presence.
We use a program approach for leading your business. Instead of siloed projects, our process develops a holistic plan that spearheads a cohesive series of activities, which we refer to as a program. In short, everything is deliberately planned and connected.
Our five-step process is a flexible map for how we develop the proposal of work behind your custom-built program. It’s the backbone of why our programs are so successful and our clients receive tangible results. Our goal is to transform your business visions into actionable items by following our process.
STRATEGY
During our one-on-one discovery session, we take the time to get to know you and your business. From there, we develop a marketing strategy that is tailored to your unique digital needs and business goals.
DESIGN
Let the first thing people notice about your business be a perfect visual representation of who you are. Your brand is a critical component that allows you to connect with your audience and grow your business.
DEVELOP
At the foundation of all great, modern businesses is an up-to-date website. We help make your website work for you by rebuilding or refreshing it to be a reliable sales and marketing tool that achieves your online needs.
MARKET
Our marketing strategy process relies on data and innovation to use specific methods and platforms to carry out your plan. Each tactic follows the overarching strategy that contributes to measurable results.
SUPPORT
To continue experiencing high-level results, you need to allocate time and expertise to analyzing and improving your website. Our support step makes sure you receive the most from your #1 marketing tool, your website.
Strategy
Constructing your strategic goals
The first step is attending our discovery session – the kickoff of our marketing strategy process. It’s a time where your decision-making team and our team take a deep dive into your business. We ask questions to unfold a complete picture of your business and identify your goals, setbacks, and opportunities.
To wrap up the discovery session, we identify the mission statement for your branding, website, and marketing program. That mission statement is the driving force behind our collaborative and ongoing partnership and the start to creating your marketing strategy.
After the discovery session, our team steps into high gear. We research, analyze, and study every piece of information. Only then do we develop a unique recommendation, or proposal of work, for your business and walk you through the overall plan and steps we will take to get you there. This is the strategy piece; the core of all our steps and services.
Every part of the recommendation has a purpose and it all comes back to the overarching strategy. Our strategic marketing process is built upon a program approach, meaning every phase is forward moving and supportive of the next. To begin, our program recommendation will start with design, when applicable.
Branding
Creating your cohesive visual identification
The design phase questions how well your brand identity aligns with your current business. As your business evolves including changing customers, new goals, or shifting industry or competition, it often leaves your branding in the dust. Your brand simply may no longer match who you are today.
Design could mean a rebrand, brand refresh, or a complete enhancement of your design materials. The ultimate design goal is to align with industry standards, targeted audience, and voice as well as adhering to modern design standards.
Our recommended strategy considers how the design supports your business across different digital platforms and printed materials, including the logo, website, and sales material. Design helps visually coordinate all these parts. Poor branding will hinder your marketing capabilities, that’s why our program approach starts by addressing design and branding first.
Following the design strategy process is the build phase. This is where you start to see your branding come to life.
Develop
Developing your #1 marketing tool
Build is the development of your web-based platform, most often your CMS (content management system) website or ecommerce shop. The building phase can include a site rebuild or refresh, depending on your customized marketing strategy process.
During this phase, our design, marketing, and development team collaborate to create a website that meets the functional requirements of your unique business. We consider the user experience (UX) and user interface (UI), Google-ready copywriting, SEO (search engine optimization), and modern performance expectations, including mobile-responsive designs.
You’ll often hear us refer to your website as your #1 marketing tool. A site is not only a place to validate your services, it’s your tool for selling your services; it’s your 24/7 salesperson. Our build step takes this to heart. To do so, your program will upgrade your site to a reliable and adaptable digital marketing foundation.
Market
Executing the action behind your plan
At Evolve, we are an extension of your marketing team. So we lead with a business-centric and holistic approach while remaining flexible to your changing business directions. To do so, we rely on our strategy phase to continue guiding your program.
Your strategic marketing process will blueprint data-informed and business-specific marketing tactics, or the actions needed to achieve your business goals. These tactics can take many different forms. From PPC campaigns, marketing automation, SEO, and much more, each plays a role in the execution of your marketing strategy.
Marketing is an ongoing process that requires continual evaluation and improvement. We focus on measurable results to inform our recommendations. Therefore, the market strategy process is an evolving program influenced by data analysis, business objectives, and industry trends. As your partner, we create and deliver your marketing strategy for complete ROI (return on investment) and ROT (return on time).
Support
Maintaining measurable results
The digital world is constantly evolving. There are countless updates, technology advancements, and user experiences that shift seemingly every day. For your website to stay up to date in the digital business world, you need to consistently allocate attention to your #1 marketing tool.
Our Technical Webmaster Services expertly resolve plugin, core, and technical updates necessary for the site to function properly. As the digital world progresses, so does your website. If left alone, the site can quickly become too difficult to manage or maintain.
Our Hosting services provide a server that will withstand the growing needs of your website. As your site’s needs expand, our hosting will remove the risk of growing pains including slow loading speeds or unexpected crashes. We keep your site running at 100% all day, every day.
The support phase is not an afterthought but an important part of your program. When things are left unattended and uncared for, you will experience a decrease in performance. For your website to be successful, you need a maintenance plan and hosting that keeps it functioning.
