Evolve kickstarted the project by setting up a single point of contact with Redpath for efficient communication and increased productivity. Our point of contact was a new member of Redpath’s dedicated marketing team. Because of this, we helped calibrate him with the project and educate him so he could complete the necessary steps to pull keywords and conduct SEO copywriting. Our project with Redpath consisted of a marketing strategy, a website redesign and launch, and ongoing website maintenance services.
Marketing Strategy
Redpath wanted a helping hand with their marketing strategy, specifically, identifying and qualifying their target market. This not only included looking for future clients, but also for future employees. By defining the scope of their market, we set realistic and dependable expectations, clearly articulating the company’s culture and intended direction for the future. After developing a sound marketing plan, we incorporated its elements into the website launch and ongoing maintenance.
Website Development and Design
We completed a holistic WordPress website redesign and relaunch including new SEO-rich copy and Google Analytics integration. A significant pain point for Redpath was that they lacked ownership of their previous site, which was relieved by giving them ownership of the site we developed. The focus was on designing the website with a meaningful flow to direct potential hires and customers to the appropriate pages.
Website Maintenance Plan
After the website was launched, we continued our agency partnership with Redpath through our monthly Website Maintenance Plan (WMP). Through our WMP, we acted as Redpath’s new webmaster by providing ongoing website maintenance services and SEO copywriting. Our WMP ensured their software investment remained current and relevant with their messaging, marketing strategy, and employee recruitment efforts.
