Collaborative Design and SEM

Insignia reached out to Snap to leverage our award-winning web design and SEM services. The client needed a revamped site design to attract, engage and convert prospective customers. Moreover, Insignia’s leadership expressed interest in working with us to drive revenue and growth through search channels. After meeting with the client’s key stakeholders to solidify project goals and expectations, we also identified the need to establish qualifying attributes to help ensure accurate tracking of MQLs and SQLs.

Shortly after onboarding, our Web Design Team met with Insignia’s internal staff to develop a stronger understanding of their ideal target audience. This collaborative session played a pivotal role in the development of our user personas for Insignia—which guided every aspect of our mobile and desktop designs. Once we were briefed on Insignia’s business objectives and optimal users, our digital marketing experts set to work on crafting gorgeous designs and SEM strategies to position the customer engagement brand for ongoing growth.

Our Web Design Team worked closely with the Insignia team to craft data-driven user personas to reflect their ideal users. We used these robust personas to create elegant and responsive mobile and desktop designs. While our creatives collaborated with Insignia to perfect the visual identity and UX of the new design, our SEM experts started development on a variety of search activation tactics (including SEO and content marketing) to ensure the client’s success on leading search engines.

After finalizing Insignia’s website designs and search strategy, we worked with Insignia to define KPIs (key performance indicators) to help them assess the impact of their digital marketing efforts. We also collaborated to establish qualifying attributes for MQLs and SQLs. Empowered by their beautiful new designs and expertly crafted SEM strategies, Insignia is poised to make an even greater impact on shoppers through creative and compelling marketing solutions.