We are excited to announce that Evolve Systems acquired Snap Agency effective July 1st, 2024, merging our efforts, teams, and clients under one brand name. Stay tuned for more details!

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Stronghold® Safety

Impressive Results for Stronghold

Crafting Data-Driven Growth Strategies to Boost Stronghold’s Revenue

Stronghold® Safety Engineering started as Lovegreen Machine Safety (LMS) in the early 2000s. Having worked in industrial services for decades, Lovegreen identified the need to help other companies assess, design, and implement solutions that made workplaces safer. In 2016, visionary leader Chris Pizinger acquired LMS and immediately put in place a strategic plan that would position the company as the leader in the safety industry. Recognizing the company’s unique position as a true full-service safety solution provider, Chris saw the opportunity to grow and succeed in a rapidly changing industry that is becoming more and more safety dependent.

Today we are Stronghold®, a company that builds off Lovegreen’s reputation for industrial excellence. By taking a more proactive approach to safety, Stronghold helps businesses protect what’s most important before risk turns into injury, loss of productivity, or worse. As the only company that can fully assess, design, and implement machine safety solutions, we’re your one-stop partner for protecting your team and helping your bottom line.

PPC

SEO

Web Development

Opportunity

Stronghold® approached Snap for assistance with growing revenue through a range of digital marketing initiatives. After a new site launch, Stronghold was experiencing a sharp decline in revenue—with no historical data on sales or digital presence. After meeting with Stronghold’s leaders and key stakeholders, we were tasked with fully rejuvenating Stronghold’s existing digital marketing strategy and achieving the client’s growth goals via SEO, PPC, social media, web design and other tactics.

During a brief discovery phase, we determined which marketing tactics executed throughout the first 120 days of our partnership would drive the greatest results for Stronghold. We also used this phases to perform a competitive analysis and review the overall brand to assess potential weaknesses, threats and opportunities. Together, we determined that a robust SEO, PPC and Web Development push would be the perfect starting point. Inspired to exceed Stronghold’s marketing goals, our digital marketing experts set to work on crafting a data-driven growth strategy to drive engagement and revenue.

Solution

hortly after our onboarding meeting, Snap’s SEO Team created a custom Content Strategy for Stronghold—complete with a variety of content marketing opportunities. Through close collaboration with the client, we chose to create a selection of content pieces to boost the search performance of strongholdsafety.com and attract more qualified leads. Meanwhile, our Development and UX teams worked with the client to create a seamless transition of contacts between services and eCommerce—as well as create a one-stop shop for record keeping and track the progress on leads. Last but not least, Snap’s PPC Team worked with Stronghold to boost brand awareness and attract qualified traffic to the new website.

Result

Our combined digital marketing efforts yielded impressive results for Stronghold® Safety. Stronghold experienced a 56% increase in month-over-month eCommerce revenue, a 34% increase in average order value, and revenue forecast and projections with 5% (+-+) reliability. Elevated by their new and improved digital presence, Stronghold Safety is connecting even more industrial workplaces with top-class safety solutions—fostering safety and success.

Learn About Our Proven 5-Step Process

Our five-step process is a flexible map for how we develop the proposal of work behind your custom-built program. It’s the backbone of why our programs are so successful, and our clients receive tangible results. Our goal is to transform your business visions into actionable items by following our process.

Industry

Manufacturing