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vRad

Revamping vRad’s Online Presence

Enhancing User Experience and Driving Sales Through Strategic Website Redesign

vRad is an industry leader in teleradiology practice and telemedicine, delivering the insights and support their clients need to provide high-quality care for patients. The company boasts over 500 U.S. board-certified physicians who interpret and process patient imaging studies for over 2,100 health system, hospital and radiology group facilities spanning the nation. As one of the most reliable sources for radiology interpretations, vRad plays a pivotal role in maximizing physician speed and performance, enabling greater health outcomes for patients across the country.

B2B Lead Generation

Website Design

Opportunity

vRad engaged Snap to revamp their website to enhance sales and distinguish themselves from competitors. The goal was to create a user-friendly online presence that effectively communicated vRad’s experience and value. Snap collaborated closely with vRad’s leadership to define the project scope, which involved migrating existing digital content to the new site and simplifying user flow.
Challenges included organizing a large volume of content into meaningful categories and filtering out less valuable material. Snap tackled these issues by developing a detailed digital marketing strategy to efficiently sort and categorize content, ensuring a more navigable and impactful website. This approach aimed to improve user experience and drive online success for vRad.

Solution

We began by conducting a thorough discovery session with vRad’s team, including customer journey and persona exercises, to refine their target audiences. This detailed understanding of user personas informed our digital growth strategies. We meticulously reviewed the old site to select and migrate only the most relevant content, ensuring that it aligned with vRad’s goals and provided value to users. Additionally, we offered recommendations for generating quality website traffic and supported vRad in promoting their business initiatives through the new site.

Following the content migration, we developed a fresh, clean design that significantly improved user experience. The simplified layout makes it easier for users to find relevant content and navigate vRad’s sales funnel. The new site is intuitive, responsive, and aligns with vRad’s visual and cultural identity. As a result, vRad now has an effective platform to connect with new business partners and deliver exceptional care to their patients, thanks to our comprehensive digital marketing efforts.

Result

Enhanced User Experience: The new design is intuitive and responsive, improving site navigation.

Improved Content Relevance: Relevant content was migrated and organized to better align with vRad’s goals.

Effective Digital Strategy: The site now supports better traffic generation and promotion of business initiatives.

Successful User Engagement: The site effectively connects vRad with new business partners and serves their patient base well.

Learn About Our Proven 5-Step Process

Our five-step process is a flexible map for how we develop the proposal of work behind your custom-built program. It’s the backbone of why our programs are so successful, and our clients receive tangible results. Our goal is to transform your business visions into actionable items by following our process.

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Industry

Health Care Technology