Because of the high demand for classes before the pandemic, and the anticipation of increased demand after lockdown restrictions were eased across the country, Myopain Seminars required a quick turnaround for their website and subsequent stages of their new marketing strategy. The Evolve Systems team applied our Five Step Process, tweaked for Myopain’s unique situation and industry position.
1. Discovery
The project kicked off with an in-depth discovery session that outlined Myopain Seminars’ existing brand identity while providing clarity on aspirations for their marketing strategy and new website. Additionally, Myopain Seminars and Evolve Systems established a clear roadmap for how the UX/UI of the new website will accurately reflect Myopoain Seminars’ brand identity and how their style will stay consistent across all channels, including ads and social media.
2. Design
Although the project didn’t include a rebrand, we conducted a refresh in anticipation of our multi-channel marketing efforts after Myopain Seminars’ new website was launched. Myopain’s visual brand was built as a differentiator and intentionally had the flexibility to be applied to all the required mediums.
3. Develop
The new website build included a mobile-first design for all UX/UI, including course registration. Directories and search functions received special attention to make navigation and key information even easier for users to find. Crucially, data attribution was set up along with the new website. Now, all current and future decisions are data-driven based on details that were previously uncaptured, such as the specific course, checkout value, and checkout drop-off location, giving us better capabilities for improvements and recommendations.
4. Market
Based on website data received from our attribution efforts, we’re able to tweak existing marketing efforts like social media posting schedules and email cadences. A monthly content calendar was built to accurately identify all newsletters, social media posts, course registration emails, and blog posts need to stay in front of current and future students.
5. Support
Evolve Systems provides ongoing support for Myopain Seminars by providing custom guides, best practices, and trainings to the Myopain Seminars team in tandem with continuous marketing support. This support is in the form of content calendar management (blogs and social media), advertising management, and technical webmaster services.
